It’s a match made in hipster heaven: Nylon, the alt-fashion bible, is merging with style blogger network FashionIndie.
A management team consisting of veteran publishing exec Dana Fields, who was formerly group president at Wenner Media and president of FHM magazine, and Internet entrepreneur Joe Mohen announced today that they had purchased Nylon magazine as well as its brother title Nylon Guys, five international editions and digital properties (including the NylonTV YouTube channel) from its current owner, Nylon Holdings Inc. Fields and Mohen will combine Nylon with the FashionIndie network, which it acquired within the past few monts, in a new, as-yet-unnamed company. Mohen will act as the company’s CEO, while Fields will be evp, chief revenue officer and publisher.
Nylon co-founder and editor in chief Marvin Scott Jarrett and publisher Jaclynn Jarrett will be leaving the magazine. FashionIndie’s co-founders, creative director Daniel Saynt and editor in chief Beca Alexander, will retain their current titles while also taking on new roles at Nylon.
“It is very exciting to be growing this modern media company and one whose delivery of the top trendsetters in the millennial market is unsurpassed,” Fields said in a statement. “We see this purchase as taking a profitable, highly visible property, Nylon, and by merging it with FashionIndie.com, create a unique brand in the media community for marketers.”
Founded in 1999, Nylon currently has a circulation of 220,557, per the Alliance for Audited Media. In the second half of 2013, its newsstand sales fell 14 percent to 39,355; however, paid subs were up 5 percent to a total 159,202. The magazine boasts a median reader age of 25—nearly a decade younger than competitors like Glamour and Marie Claire, according to the company.